You've already got a full plate as an on-line entrepreneur. Delegate the analytics to me and refocus on what you enjoy. I'll equip you with high-value insights you can use to make data-driven decisions about your content, strategies, and campaigns.
Whether you're interested in user engagement, conversion rates, or advanced analyses such as customer segmentation and clustering, I've got you covered.
One-size-fits-all dashboards on your web host or e-commerce platform offer limited information and aren't focused on what's important to you.
I can fully leverage your data to provide rich, multi-dimensional insights that speak to your unique business and growth objectives. I excel in identifying signals in the noise, applying context, communicating meaning, and addressing your specific questions and needs.
Importantly, you'll get clarity on where to focus your attention and resources, helping you economize.
Are your Google Ad campaigns delivering the expected returns on investment? Is your SEO bringing in the traffic? I'll elucidate what's performing and what's not so you can re-calibrate for growth, conversions, and other KPIs.
Understand how visitors interact with your content and where they drop off.
Track and optimize the paths that turn browsers into buyers.
Know exactly which campaigns are earning their keep and which aren't.
Advanced analysis to identify your highest-value customer groups.
Proper tracking foundations: UTM tags, Google Tag Manager, and more.
Attribution model selection and full funnel analysis to see the whole picture.
A former research scientist, I have extensive experience in advanced data analysis. I also have ample experience explaining complicated information to students and other non-experts. If you're not a numbers or analytics person, I've got you.
Charles Ashton M.S.
Ready to get impactful insights that will help you optimize your decision making? Get in touch. You and I will start things off with a free consultation to identify your specific analytics needs. I'll then outline an analytics package and determine a timeline and quote.
